5 Signs You Need A New Website

5 Signs You Need A New Website

Are you running your business with a so-so website? Do you dread giving out your website’s URL? Do you secretly dream about a re-design?

Then you need a new website.

In the early 2000s you were on top of your game simply because you had a website. But what was cool in 2001 is not so cool anymore. Let me share a secret: Never skimp on website design. When designed for today’s modern audiences, websites are the best tool for reaching, engaging with and winning new customers. So how do you know when it’s time for a new design? When will you finally give up your original site? Maybe you don’t know where to look for the signs of a mediocre site. Well, I’ll give you five to start with:

Your content is old

There is nothing worse than visiting a company’s website only to realise that they last updated the site in 2007. Up-to-date and relevant copy ensures that your clients and customers always know what they get.

Your website is not responsive

Don’t let smartphones hate your website. These days people work on all sorts of devices – with their mobile phones being at the top of the list. So what if your website does not display correctly on a mobile phone or tablet? Well, your potential client will most likely leave your website and look for a site that is more user-friendly. Smartphone 1 : Your company 0.

Your website is not SEO friendly

So, what is the use of a website if you only rank on page 1443 of Google? SEO means that Google can track your site and rank it according to different factors: your content, meta descriptions, images, links, title texts and headings. Not sure what I’m talking about? Then you definitely need to improve your SEO.

Your competition’s site is looking spectacular

These days everyone is online. And this creates a whole new world of rivalry. It’s a platform where the strongest get to the top first. So, when your site looks like a flopperoo next to your competitor’s state-of-the-art masterpiece, it’s time to get a new website.

Not getting any leads?

Well, then it is undoubtedly time to look at why your website is going through a chronic dry spell. Your website should be one of your top sources for new leads.

If you’re not bragging to friends and family about your online home anymore and you find yourself making excuses for why it’s not looking so great, you need a re-design.

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